Joe Rogan Secures Massive New Deal with Spotify
UFC commentator Joe Rogan’s podcast remains on Spotify, signing a lucrative multi-year contract reportedly worth around $250 million. Unlike the previous exclusive arrangement, his show will now also be available on Apple Podcasts, Amazon Music, and YouTube, signaling a significant shift in distribution strategy. The Wall Street Journal was the first to report this renewal, highlighting the podcast’s enduring popularity and Rogan’s pivotal role in the digital media landscape.
Initially joining Spotify in 2020 with a deal over $200 million, Rogan’s new agreement not only boosts his compensation but also expands his visibility across major streaming services. This move comes ahead of his previous contract’s expiration in 2024, ensuring his continued presence on Spotify while granting him a share of ad revenues generated.
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Rogan’s tenure at Spotify has been marked by controversies, including accusations of racism and spreading misinformation, which led to apologies and content removal. Despite these challenges, his podcast remains one of the world’s most listened to, featuring guests like Elon Musk and Kanye West. As Rogan focuses more on his podcast, his UFC commentary has decreased, now limited to numbered PPV events.
The timeline for his podcast’s availability on other platforms remains unclear but is anticipated to happen soon under the new contract terms.
